Hi, I am Richa
I’m a marketing professional with experience growing iconic FMCG brands across both trade and e-commerce channels.
My greatest strength is a consumer-first mindset, and I have a talent for deploying solutions that blend data with creativity. I’m passionate about unlocking consumer insights and finding innovative ways to address them.
I value going into the details, building strong relationships with team members, and strengthening true collaboration.
Skills
Highlights
Achieved 174% growth in 3 years by repositioning the brand to connect with a younger, digital-native audience.
Spearheaded the launch campaign that established Olay Retinol as the #1 night cream on Nykaa in the launch month.
Drove a +40% ROI by optimizing search marketing and enhancing the overall eCommerce user experience.
Led the successful restage of Old Spice in India, resulting in a significant 23% year-over-year growth.
Professional Experience
Senior Brand Manager — Lacto Calamine
Piramal Pharma Ltd | Mar 2021 – Feb 2024
- Led brand repositioning, delivering 174% topline growth ($3.4M to $9.2M in 3 years)
- Expanded product portfolio from 3 SKUs to 36 new product developments; 3 products ranked in Amazon’s Top 3 bestsellers
- Initiated influencer campaigns, delivering 3M+ additional reach
- Grew eCommerce business 2× and entered Modern Trade & supermarket channels
- Delivered $0.3M cost savings via packaging redesign and sourcing optimization
Brand Manager — Olay & Old Spice
Procter & Gamble | Jul 2019 – Mar 2021
- Launched Olay Retinol, achieving #1 night cream ranking during launch period
- Improved search marketing ROI by 40%, increased quality score +2 points
- Delivered 1.5× and 2.2× growth with Amazon & Nykaa respectively
- Led Old Spice India restage, achieving 23% YoY growth
Summer Intern — Gillette
Procter & Gamble | Apr 2018 – Jun 2018
- Designed toolkit for Gillette Venus school program — received PPO
Deputy Manager
Vodafone | Jun 2014 – May 2017
- Fast-track promotion; launched India’s 4G network in key circles
- Recognized as Employee Brand Ambassador for operational excellence
Education
Indian Institute of Management, Bangalore
MBA
2017–2019
IIT (BHU) Varanasi
B.Tech in Chemical Engineering
2010–2014